Fresh Takes & Updates

FOR IMMEDIATE RELEASE
June 30, 2025

Introducing the Shifted Formation 🏈 Podcast

NFL Analysis Reimagined: Film, Flow, and Football IQ—Launching Week of July 1st

In Motion Football is proud to announce the launch of its flagship podcast: Shifted Formation, a weekly deep-dive into the matchups, strategy, and stories behind the game we love. Designed for fans who want to think like a coach and feel like a GM, Shifted Formation blends the cerebral edge of NFL Matchup with the energy and storytelling of NFL Primetime.

Hosted by Damon Wolfe, an NFL analyst focused on draft and roster construction, Shifted Formation kicks off with an audio-only format starting the week of July 1st, delivering one fresh episode every week as the league moves through summer. Regular-season coverage will take things to the next level with live-streamed episodes, the addition of a cohost, and real-time reactions to film, formations, and franchise decisions that define the NFL landscape.

“The NFL isn’t just about who wins—it’s about why. This show is for the fans who want to see how the league shifts behind every snap, and what those shifts say about the teams, players, and league direction,” says Damon Wolfe, host and founder of In Motion Football.

Key Details:

• Title: Shifted Formation

• Launch Date: Week of July 1, 2025

• Format: Weekly episodes (audio-only through preseason, then live + video in-season)

• Tone: Smart, visual, strategic — think NFL Matchup meets NFL Primetime

• Platform: Available wherever you get your podcasts (Spotify, Apple, YouTube, and at InMotion.Football)

As the preseason unfolds and depth charts are built, Shifted Formation will be your trusted lens for understanding what’s real, what’s noise, and what’s coming next.

Follow @InMotionFB on all platforms and subscribe now to catch the premiere.

The Modern Framework for Evaluating NFL Franchises

Not all 10-win teams are built the same. And not all rebuilds are destined to fail.

That’s why we created the FV Triangle™ — a modern football framework designed to measure the true structural health of NFL teams. It’s a blend of analytics, scouting principles, and front-office strategy, shaped by the same foundational logic used to evaluate successful businesses.

At the heart of the model is a 12-layer triangular structure, representing the three core pillars of a franchise:

• Players

• Coaches

• Front Office

Inside the triangle lie nine critical internal systems — from Leadership and Talent Evaluation to Analytics and Quarterback stability — each scored individually and weighted to reflect their impact on long-term success.

The Franchise Valuation Score (FVS)

Each NFL team receives a composite score out of 100 — the Franchise Valuation Score — based on the weighted criteria across all 12 layers. These scores allow us to:

◽️Benchmark teams structurally (not just by wins/losses)

◽️Predict sustainable success over a 3-year window

◽️Track quarterly improvement or decline

◽️Spot misalignment in coaching, talent, or spending

What Makes the FV Triangle™ Different?

🧠 Built from inside the league: Criteria influenced by NFLPA report cards, analytics departments, draft models, and real team-building trends.

🔄 Updated quarterly: Like a stock portfolio, team health changes. The FV Triangle evolves in-season.

📈 Forward-looking: This isn’t about power rankings — it’s about projection, alignment, and adaptability.

🔓 Public + Premium Insights: Free overviews for all 32 teams. Deep dives and quarterly updates are available in our premium coverage.

You can listen to our podcast covering the FV Triangle in depth.

What's Next?

◽️You can listen to our podcast covering the FV Triangle in depth.

◽️All 32 teams will receive a Franchise Valuation Score as part of our 2025 Season Preview

◽️The FV Triangle will appear in weekly analysis, podcast discussions, and quarterly reports

◽️Team subscribers will get custom updates, data breakdowns, and roster strategy analysis via the In Motion Football platform